Target profile

Target Audience Profile

Certificate of film : We decided to certificate this film as a 15 as their is some gory scenes and a little strong language used , however neither are extreme enough to rate as an 18. We felt to make it a realistic thriller/horror film we wouldn't be able to be certificate it as a 12 without people thinking that the certificate was inappropriate for the film.

Who will it appeal to ? : Well from the research I carried out all the teenagers said they enjoyed thrillers , so teenagers would be one of the main types of people we would appeal to. The thriller/horror genre is more of a unisex genre so its nor mainly aimed at boys or girls , its aimed at both which is good for us as we can target a wider audience. The pictures of the following to are typical people that this filmed is aimed at.

Michelle aged 19 , lives on campus at her university
enjoys watching thrillers and watching about avergally
about twice a week. When I asked her how and where she watches these films she said waits for them to come out and rents them from blockboster and watches them with friends 

Gary aged 16, goes to college and has a part-time job

Gender: As I mentioned before the film is a unisex one and we will attempt to appeal to both male and female. We will do this by making the main character a women which girls may be able to identify with and the gory and bloody scenes will be likely to attract the males.

Age: When it comes to age our target is 15-25 years this is because we feel this is the most likely age to watch this film. Its not to say that older people cant but we just believed that 15-25 year old would be more likely to pay to see this film.

Race :The film will mainly be aimed to the English and the western culture because it will have qualities of a British horror film but we will try to get our film shown also in America to get the rating more high. Some films which our film will relate to will be "The Ring", "The Orphanage" and "The sixth sense" as they feature mainly children as a victim or the murderers. We have made sure that our film doesn't offend any races so we have featured a few races in our film such as Black, Asian and White characters.

Class and interests 

We are aiming to target our film to middle-class to high class viewers as they are more likely than working-class people to be able to afford to watch the film in cinemas and buy it when it gets released